Google Ads can be regarded as a highly efficient advertisement platform that can offer a plethora of benefits to business ventures. Digital marketing services are of significant importance in the modern business landscape. Effective marketing strategies will bring forth excellent results within a short time span. For availing different digital marketing services, selecting the right digital marketing agency Singapore is very vital. OC Digital is an authentic and reliable agency that offers numerous digital marketing services. Keep on reading to discover the 5 different categories of Google Ads.
5 Important Categories Of Google Ads That You Can Use
The online advertising platform, Google Ads will provide you the ability to advertise your products, as well as services through the online properties of Google. For the advertisement to appear on Google, the advertisers will have to pay a particular fee, and this fee is determined with the help of a process known as bidding. Read on to discover the different categories of Google Ads services.
1. Google Display Ads
These are visual ads that usually appear on apps, websites, as well as other digital platforms which have partnered with Google to host ads. These digital platforms partner with Google with the help of a program known as AdSense. One of the significant characteristics of Google Display Ads is that they will enable the advertisers to reach the audience based on who they are, as well as what their specific interests are. This is because these ads will take into consideration an individual's interests, as well as the type of content that they are viewing.
2. Google Search Ads
The Google Search Ads will be appearing on Google’s search engine results pages when an individual searches particular keywords. The key elements of Google Search Ads include Title, Description, and Ad Assets. With the help of Google Search Ads, advertisers will be able to connect with the target audience at the exact moment when they are actively searching for a particular service, or product.
3. Google Shopping Ads
In the case of Google Shopping Ads, the advertisements are showcased directly in the search results when the users search for a particular product on Google. In the advertisements, the users will be able to see an image of the product, its price, as well as store name.
4. Google App Ads
This can be considered as one of the efficient Google Ads services that will enable the advertisers to get their mobile application in front of the target audience.
5. Google Video Ads
The Google Video Ads appear on the platform YouTube. Google Video Ads can help the advertisers to reach a large number of audience conveniently.
Conclusion
We have discussed in detail regarding the different categories of Google Ads. For the best Google Ads service, consider visiting the official website of the popular digital marketing agency Singapore OC Digital. Their highly efficient team will take into account the specific requirements of the clients, and devise the best advertising strategies for them!
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